Navigating public health in the age of mis- and disinformation
3 November 2025
| Journal article
Overview
The digital era has transformed public health communication into a high-stakes balancing act that provides opportunities and poses threats. As misinformation and disinformation proliferate, health authorities face unprecedented challenges in maintaining public trust while adapting to the dynamic nature of scientific evidence. This article will explore and shed light on how the public health community can uphold scientific integrity, communicate uncertainty with humility, and counter harmful narratives, without compromising the boldness required to drive meaningful action.
WHO Team
European Observatory on Health Systems and Policies
Editors
Orkan Okan and Charlotte Marchandise
Copyright
CC BY-NC-SA 3.0 IGO